Date: June 2016
Campaign: "4 Ways Dance Turns You into a Pro"
Account Director/Copywriter: Genni Choate
Graphic Artist: Laurie Hellman
Campaign Goal: 11-year-old Dance Carolina, a Mount Pleasant dance studio, was faced with a new challenge. Their competitor was promoting the promise of a lifelong career in dance. We decided to explain how Dance Carolina turned their students into true professionals.
Campaign Elements: We created a native advertising campaign to highlight four former Dance Carolina students who did not become professional dancers but excelled because of the professionalism they learned in the studio and on the stage.
Results: The client saw a spike in their social media following and an exciting buzz build in anticipation of their fall registration.