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Fort Mill Marketing Consultant

Lucky Penny Marketing, LLC

Fort Mill, SC 29715

© 2023 by Sasha Blake

Content Marketing/

Copywriting:

Town Recreation

Date: May 2016
Client: Town of Mt. Pleasant
Campaign: "5 Mt. Pleasant Must-Do's for Families this Summer"
Media: Lowcountry Parent Magazine (print, digital publishing)
Account Director/Copywriter: Genni Choate
Graphic Artist: Laurie Hellman/Cori Pavlicko
 
Campaign Goal: The Town of Mount Pleasant wanted to spread awareness about IN MOTION, the town's campaign to keep residents active.
 
Campaign Elements: We created a content marketing campaign to highlight five activities that IN MOTION programs offered Mt. Pleasant families. Published online and in print, the campaign did exceptionally well on social media.
 
Results: With an exceptional amount of clicks and Facebook shares, the content generated a new kind engagement with the Mt. Pleasant Recreation department and a boost in their
IN MOTION event registration.