Date: May 2016
Campaign: "5 Mt. Pleasant Must-Do's for Families this Summer"
Account Director/Copywriter: Genni Choate
Graphic Artist: Laurie Hellman/Cori Pavlicko
Campaign Goal: The Town of Mount Pleasant wanted to spread awareness about IN MOTION, the town's campaign to keep residents active.
Campaign Elements: We created a content marketing campaign to highlight five activities that IN MOTION programs offered Mt. Pleasant families. Published online and in print, the campaign did exceptionally well on social media.
Results: With an exceptional amount of clicks and Facebook shares, the content generated a new kind engagement with the Mt. Pleasant Recreation department and a boost in their
IN MOTION event registration.