Date: April - June 2016
Campaign: "MoveIT! Lowcountry Lifestyle Fitness"
Media: Lowcountry Parent Magazine (print, digital video, digital quiz, social media)
Account Director/Copywriter: Genni Choate
Graphic Artist: Melinda Carlos/Julie Nocida
Campaign Goal: Charleston County Parks needed to spread the word about their MoveIT! program: a local fitness program focused on getting fit in the backyard of the Lowcountry.
Campaign Elements: We created a comprehensive content marketing program including a personality quiz to make custom MoveIT! class recommendations based on fitness preferences, published workout videos so families could exercise at home and reverse published video stills to increase awareness of MoveIT! class options.
Results: The client saw a new kind of engagement with their brand and noticed an increase in awareness for the MoveIT! program.
Park and Recreation Commission